2 Comments
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Kevin Wood's avatar

Specifity sells. And each customer segment uses a different language. Very useful. Thanks.

David Roy's avatar

Of course! Thanks for commenting Kevin. It’s great to hear that it landed. You are spot on, each customer will look at that same problem from a different lens so it’s important to listen and understand the language they use, so you know how to drive to the outcome they want.

Thanks for joining the conversation!