TFT: The Power of Handwritten Thank You Notes

Yes, You Need to Write Them

Oct 01, 2024

In today’s fast-paced, digital world, standing out is more challenging than ever, especially for small businesses. One simple, yet highly effective way to differentiate yourself is by sending handwritten thank you notes. Yes, actually writing them. It may sound old-fashioned, but that’s exactly why it works.

Here’s why you should take the time to write them.

No One Else Does

Let’s face it, most businesses don’t take the time to write thank you notes. In a world where emails dominate, a simple handwritten card immediately sets you apart. And it’s not complicated—grab a blank card and write something like, “Thank you for your time and attention” or “Thank you for your order.” According to a Gallup survey, 91% of consumers prefer receiving a handwritten note because it feels more personal and thoughtful.

So while your competition sticks to emails, you’ll be known as the company that still values a handwritten note—and that’s memorable.

It Makes Your Customers Feel Special

A Forbes study revealed that 68% of customers leave a business because they feel unappreciated. A simple handwritten thank-you note can be your solution to this. It’s not about being fancy; it’s about making your customers feel valued. You can add more elaborate gestures later as your business grows, like gift cards or discounts, but for now, the personal touch of a thank you note is what counts. It’s a cost-effective way to show gratitude and boost customer loyalty.

And here’s why it matters—keeping a customer is about five times less expensive than acquiring a new one. Harvard Business Review reports that personalized gestures like thank you notes can increase customer retention by 15%. All it takes is a card, a stamp, and a few minutes of your time.

It’s a Great Follow-Up

Looking for a non-salesy way to follow up with customers? A thank you note is the perfect touch. Salesforce found that following up with a customer within 48 hours increases the likelihood of repeat business by 30%. Sending a note soon after a purchase shows that you care about the relationship, not just the transaction.

Keep it simple. It doesn’t need to be elaborate. Joe Girard, the world’s top car salesman, famously sent cards to his customers with the message, “I like you.” That’s it. That one small, consistent gesture helped him build loyalty like no one else in the industry.

Action Step:

Make a list of your top 10 customers or clients. Write a personal thank you note to each of them this week. Monitor how it affects your relationships and future business interactions.

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