Winning Means Being Ask to Play Again
When your customers ask you back to play again you win
Winning the first sale is great, but when your customers ask you back again and again you are winning.
“Be the person that everyone asks to play forever.” - Unknown
Customers asking you back, a.k.a Winning.
Insert your own Charke Sheen meme here, because we’re talking about winning! That moment when you get a customer coming back for more. That second and third order, how sweet are those? Or maybe when a customer recommends you to a friend, so you get a call that goes something like, “xyz company said they used you and had a great experience so I am now calling you.” Man that feels good does it not? That is what winning feels like for you. Building your business to the point that people not only come back for more, but then tell their friends that they need to use you as well. That’s free marketing.
Now that we know what winning is, thank you Dr. Jordan Peterson, for the great quote. We need to understand how we can build that winning business. To start talk to your customers. I know that seems very simple, but it is amazing today how are it can be to talk to a real life human in some cases. So take time every day to read e-mails from customers, or answer the customer service line. Call recent orders and ask them how their experience was. This will ensure that you are engaging with your customers. Comments can be very hit or miss on the productive feedback that you get, so review them with great caution. I would prioritize direct customer contact either in person, phone, or e-mail in that order as well.
They asked you back, now what?
So you got an invitation to play again, a repeat order came in, now what? First be grateful, and say thank you. Send a thank you card, yes using the USPS. Call them and verbially say thank you. For one it will continue a feeling of gratitude for you. You will learn to appreciate each sell and know the value of each customer. It will also let the customer know that you do really appreciate the time and effort they took to purchase something from you again.
Customer coming back for a second order, or recommending a friend keeps your customer acquisition costs low. It allows you to put more money into product development, better systems, or more team members. So say thank you and keep those customers coming back for more. As our second quote recommends we want to be that company that customers come back to over and over again asking us to play forever. Asking us to help them solve new problems. When you get to that point with your customers you know that you have a sustainable business. It will take some time. However, being grateful and talking to your customers will shorten that learning curve.
So remember:
Winning means customers coming back to order again or recommending you to friends and family.
Be grateful to your customer, it will help both of you.
Playing forever means customers come back to you again and agin.
Action Step: What are you doing today to ensure that customers ask you to play again?
Thank you for your time and attention today. It is very much appreciated and I hope you found some value. Please take some time to share it with a friend and on your socials. Thank you!