I like how this reframes partnerships from “networking” into risk transfer.
Most introductions fail because trust is contextual. People will only stake their reputation on you when they believe the interaction will reflect well on them too.
Well sale Peter. Just like with customers you have to earn the trust. I think it can be easier with partners, but they still have to know you can deliver. It’s just costs them less. 😆
I like how this reframes partnerships from “networking” into risk transfer.
Most introductions fail because trust is contextual. People will only stake their reputation on you when they believe the interaction will reflect well on them too.
Well sale Peter. Just like with customers you have to earn the trust. I think it can be easier with partners, but they still have to know you can deliver. It’s just costs them less. 😆
Thanks for joining the conversation!