I love this paragraph because engineers typically hate to sell when the connotation of selling is tied to that old car salesman mentality. But engineers LOVE to solve problems. This paragraph breaks that down in a simple way. Selling sucks when you just sell features. It’s awesome when you solve problems, and engineers can be great at it when they embrace that switch.
Remember the problem you set out to tackle in the first place. You wanted to solve a problem you had. In the process you realized others had that same problem. You realized they would pay you for it so you developed products and services to help them solve that problem. now that you have the products and services you are focusing more and more on them. You want to talk about all these great features you created. But do not do that.
Thanks Jon! I’ve for sure dealt with a couple of “car salesman types” in my engineering time and even as a sales leader. It’s amazing how fast you can see someone turn off when they realize they are just being sold to.
I love this paragraph because engineers typically hate to sell when the connotation of selling is tied to that old car salesman mentality. But engineers LOVE to solve problems. This paragraph breaks that down in a simple way. Selling sucks when you just sell features. It’s awesome when you solve problems, and engineers can be great at it when they embrace that switch.
Remember the problem you set out to tackle in the first place. You wanted to solve a problem you had. In the process you realized others had that same problem. You realized they would pay you for it so you developed products and services to help them solve that problem. now that you have the products and services you are focusing more and more on them. You want to talk about all these great features you created. But do not do that.
Good post!
Thanks Jon! I’ve for sure dealt with a couple of “car salesman types” in my engineering time and even as a sales leader. It’s amazing how fast you can see someone turn off when they realize they are just being sold to.
Thanks for the comment and reading!