Engineering Sales Substack

Engineering Sales Substack

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TFT: Not Every Lead Is a Buyer
How chasing every lead will waste your time and what to do instead
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Eng Sales
1
How to Sell When Everyone Feels Like Quitting
Half of employees are actively seeking new jobs so how do you sell to a revolving door?
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Eng Sales
1
TFT: Your Sales Process Is Not About You
Why putting the buyer first is your biggest sales advantage
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Eng Sales
2
Be the Relationship, Not the Distraction
In a sea of stress and shallow outreach, deep relationships cut through the noise.
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Eng Sales
TFT: Everyone’s Budget gets Cut from Time to Time.
Selling when the answer isn’t “no,” it’s “not in the budget (yet)”
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Eng Sales
Disengagement is Your Sales Problem Too
If your customers are disengaged at work, they’re disengaged in the sales process too.
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Eng Sales
TFT: The Buyer’s Not so Straight Line
Why your sales process must match how customers actually buy
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Eng Sales
Selling to the Stressed-Out Buyer
What 40% daily stress rates mean for your customer interactions.
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Eng Sales
TFT: Buyers Want Information, Not Conversations
What startups must know about the silent shift in how customers buy
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Eng Sales
Why Your Customers Feel Like Zombies
Engagement is at a record low here’s how that affects how people buy.
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Eng Sales
TFT: No Isn’t Always a No
Why hearing “no” doesn’t mean the conversation or the opportunity is over
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Eng Sales
The Loneliness of Solopreneurship
Building connection isn’t a luxury it’s a growth strategy.
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Eng Sales
Engineering Sales Substack
Engineering Sales Substack
Learn how to champion the problem your product solves. This publication will help you uncover your customer’s real challenges, connect with them authentically, and communicate the value your product brings without ever feeling pushy or salesy.
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