Engineering Sales Substack

Engineering Sales Substack

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TFT: Not Every Lead Is a Buyer
How chasing every lead will waste your time and what to do instead
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Eng Sales
2
How to Sell When Everyone Feels Like Quitting
Half of employees are actively seeking new jobs so how do you sell to a revolving door?
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Eng Sales
1
TFT: Your Sales Process Is Not About You
Why putting the buyer first is your biggest sales advantage
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Eng Sales
2
Be the Relationship, Not the Distraction
In a sea of stress and shallow outreach, deep relationships cut through the noise.
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Eng Sales
TFT: Everyone’s Budget gets Cut from Time to Time.
Selling when the answer isn’t “no,” it’s “not in the budget (yet)”
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Eng Sales
Disengagement is Your Sales Problem Too
If your customers are disengaged at work, they’re disengaged in the sales process too.
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Eng Sales

May 2025

TFT: The Buyer’s Not so Straight Line
Why your sales process must match how customers actually buy
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Eng Sales
Selling to the Stressed-Out Buyer
What 40% daily stress rates mean for your customer interactions.
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Eng Sales
TFT: Buyers Want Information, Not Conversations
What startups must know about the silent shift in how customers buy
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Eng Sales
Why Your Customers Feel Like Zombies
Engagement is at a record low here’s how that affects how people buy.
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Eng Sales
TFT: No Isn’t Always a No
Why hearing “no” doesn’t mean the conversation or the opportunity is over
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Eng Sales
The Loneliness of Solopreneurship
Building connection isn’t a luxury it’s a growth strategy.
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Eng Sales
© 2025 David Roy
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