B2B Sales

I Doubled My Book of Business Without Hiring a Single New Rep

No hot market. No army of new reps. No race to the bottom on price. A system.

23 hrs ago • David Roy

The Deal Closes. The Leak Starts.

Why the sales-to-onboarding handoff is where customer trust quietly dies, and how to close the loop before it costs you the renewal.

Jul 23 • David Roy and Jens Stark

TFT: Stop Following Up. Start Showing Up With Something New.

A quiet buyer isn't ghosting you they're waiting for a reason to reply.

Jul 14 • David Roy

How to Build a Proposal That Passes the Bot and Wins the Human

Three sections every proposal needs when AI does the first screening.

Jul 7

How to Master Sales as an Expert without Being "Salesly" w/ David Roy

A recording from David Roy and Khadejah J's live video

Jul 1 • David Roy and Khadejah J

54:30

I’m Not a Sales Guy. I’m an Engineer Who Learned How to Sell

The painful lessons that shaped how I now help technical founders sell without becoming someone they’re not.

Jun 30 • David Roy

Live with David Roy & Sean Lyden

A recording from David Roy's live video

Jun 26 • David Roy and Sean M. Lyden

56:43

Your “Dead” Deals May Still Be Hiding Revenue

The simple audit that showed me exactly where revenue slipped out of my pipeline

Jun 23

Stop Pitching Warm Buyers Like They’re Cold Leads

How to diagnose first, protect the trust your marketing built, and turn dark-funnel demand into a revenue flywheel

Jun 18 • David Roy

TFT: Your Buyer Isn’t Saying “Too Expensive”… They’re Saying “I Don’t See the Value Yet”

The difference between a premium product and a paradigm shift and why it changes everything

Jun 16 • David Roy

7 Sales Myths Costing Founders Real Revenue

Two sales leaders break down the common advice that sounds right, kills momentum, and leaks deals across your pipeline.

Jun 11 • David Roy and Lorenz Neff

TFT: The Positioning Leak You Won’t See Until a Customer Churns

The hidden handoff problem that causes reps to oversell, prospects to misunderstand, and teams to miss the real signal.

Jun 9 • David Roy

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