Founder Led Sales

I Doubled My Book of Business Without Hiring a Single New Rep

No hot market. No army of new reps. No race to the bottom on price. A system.

Jul 28 • David Roy

I’m Not a Sales Guy. I’m an Engineer Who Learned How to Sell

The painful lessons that shaped how I now help technical founders sell without becoming someone they’re not.

Jun 30 • David Roy

7 Sales Myths Costing Founders Real Revenue

Two sales leaders break down the common advice that sounds right, kills momentum, and leaks deals across your pipeline.

Jun 11 • David Roy and Lorenz Neff

TFT: Most Founders Confuse Motion for Momentum

Why more activity doesn’t create momentum and the reset framework that helps you find the next move that actually compounds.

Jun 2

You’re Not Losing Deals. You’re Letting the Wrong Ones In.

How technical founders can use “required friction” to qualify buyers, protect their time, and build a sales process worth scaling

May 14 • David Roy and Peter Ashby Smith

TFT:You Hit $500K ARR So Why Did Growth Suddenly Stall?

How I turned sales chaos into a repeatable system my team could actually run

May 5 • David Roy

TFT: Features Don’t Close Deals. Outcomes Do

If they can’t picture “after,” they won’t pay “now.”

Apr 7 • David Roy

TFT: Funnels Create Pressure. Flywheels Create Pull

Stop pushing deals. Start building momentum that brings buyers back.

Mar 31 • David Roy

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