Sitemap - 2025 - Engineering Sales Substack
TFT: Not Every Lead Is a Buyer
How to Sell When Everyone Feels Like Quitting
TFT: Your Sales Process Is Not About You
Be the Relationship, Not the Distraction
TFT: Everyone’s Budget gets Cut from Time to Time.
Disengagement is Your Sales Problem Too
TFT: The Buyer’s Not so Straight Line
Selling to the Stressed-Out Buyer
TFT: Buyers Want Information, Not Conversations
Why Your Customers Feel Like Zombies
The Loneliness of Solopreneurship
The Journey: Turning Lemons into Lemonade
The Journey: A Transition to Operations, or Maybe it is Sales
The Power of Relationships in Business Growth
The Journey: A Transition to Sales (A Teaser)
The Journey: A Transition to Sales (A Teaser)
TFT: Are Tariffs a Time to Pivot?
TFT: Objections Are a Gift: Use Them to Strengthen Your Sales Pitch
TFT: Do You Have Something to Patent?
Why Emotional Resilience Is Your Most Underrated Business Strategy
TFT: Cold Calls… Why You Don’t Need Them
Stop Sounding Like Everyone Else
Stop Talking Features Start Solving Problems. Here’s How.
Revisited: Hire Your First Sales Professional
Sales Failure: Motorola’s $5 Billion Satellite Phone Disaster
TFT: How to Stop Undervaluing Your Work
Sales Failure: Toys-R-Us Lost the E-Commerce Game
TFT: Why “No” is Critical to Your Success
Sales Failure: “New Coke” Crashes and Burns
TFT: The Founder’s Guide to Selling
Sales Failure: How Rejecting Google Led to Its Downfall
Sales Failure: How Ignoring Innovation Led to Bankruptcy
Sales Failure: How Overhype and Market Missteps Led to a $250M Failure
TFT: Do you have the right Sales Culture?
Sales Failure: The Innovation Xerox Gave Away
TFT: How to Use Customer Satisfaction as a Key Metric
Sales Failure: The $50 Million Mistake
TFT: Building Long-Term Relationships vs. Closing One-Time Deals
Sales Win: Lessons from Saudi Aramco’s $25.6 Billion IPO
TFT: How to Handle Objections Without Feeling Defensive
Sales Win: How Microsoft Won the $10 Billion JEDI Contract
TFT: Do You Have Big Goals or Small Goals
Sales Win: How Elon Musk’s Sale to eBay Changed the Game
TFT: Why You Need Case Studies
Sales Win: How Boeing’s $1.2 Billion Sale to American Airlines Changed the Game